Nestled in the historic centre this plaza lets you take a step back to Ghent's golden age. Feel like a local as you wander through the stall-filled square. Cobblestone pavements lined with cosy cafés, restaurants and vibrant historic buildings embellish this area. Recharge your batteries as you sip on a warm drink and embrace the energy of Vrijdagmarkt.

Vrijdagmarkt sparks up the town every Friday and Saturday as small market stands and kiosks fill up the square selling all kinds of eye-catching trinkets. Beer enthusiasts will be in their element as there is an abundance of local pubs selling artisanal and craft brews. From Flemish red and brown ales to traditional Trappist beers, you'll get to discover authentic Belgian beer culture, part of UNESCO's list of the 'intangible cultural heritage of humanity'.

Exploring Vrijdagmarkt also means discovering Bond Moyson. This towering building overlooks the plaza. The entrance is guarded by a crowing rooster and is decorated with socialist-inspired slogans. Before venturing off into one of the eye-catching alleyways, be sure to head over to the centre of the plaza and pay tribute to the statue of Jacob van Artevelde. Hailed as a local hero, this statesman helped revive Ghent's textiles industry in the 14th century, saving the town from an economic setback.