Heineken Experience

Heineken Experience tickets and tours


Things to do in Heineken Experience


Heineken, a huge multinational company and one of the largest beer producers in the world, was founded in 1864 by Dutch businessman, Gerard Adriaan Heineken. The famous beer was brewed right in the centre of Amsterdam until 1988, when the production facility moved to more modern premises with greater capacity on the outskirts of the city.

The former brewery was renamed the Amsterdam Heineken Experience and transformed into a spectacular museum dedicated to the popular beer brand, with many interactive activities and exhibitions. Nowadays, it is one of the city's most famous attractions and a must-do for all beer enthusiasts.

Visitors to the museum can enjoy a multi-sensory interactive experience. You will have the opportunity to feel the hops, smell the unmistakable scent of the brewery and eventually taste the world-class beer. Learn the history of this renowned brand and the Heineken family heritage as you go behind-the-scenes. Along the way you’ll have the chance to watch historical Heineken commercials and see how the brand has evolved throughout the years.

As you walk through the amazing 19th century building, you’ll see vintage brewing equipment, including the gigantic copper tanks that were used to brew the original Heineken. You will also get a chance to see how beer is made, from water all the way through to bottling. You’ll then finish your tour with some complimentary beers at the bar.

The Heineken Experience is open daily from 10.30am to 7.30pm, with extended evening hours at the weekend (10.30am to 9.00pm). On December 24 and 31, the opening hours are from 10:30am to 4:00pm. In July and August, it is open until 9.00pm throughout the entire week. Last entry is 2 hours before closing time.

Please note that children can only be admitted when accompanied by an adult. No alcohol is served to visitors under the age of 18.

Read more

Experiences in Heineken Experience

Filter by:

Price (per adult)


Pickup at Hotel


Tickets option

Heineken® Experience tickets
Likely to sell out
Attractions & guided tours

Heineken® Experience tickets

Book your ticket for the Heineken® Experience in Amsterdam. Discover the secrets of pilsner brewing and taste one of the most popular beers in the world!

free cancellation
Duration up to 1 hour 30 minutes
Available in:


Heineken Experience and 1-Hour canal cruise in Amsterdam

Heineken Experience and 1-Hour canal cruise in Amsterdam

Enjoy fast-track admission to the Heineken Experience and then cruise along Amsterdam's canals to see the city's iconic sights for 1-hour.

Duration up to 2 hours 30 minutes
Instant Confirmation

How to get there

Heineken Experience

Heineken Experience



Reviews Heineken Experience

Test, 08 Feb 2016
Stephen, 25 Jan 2016
KAROLINE, 23 Dec 2015
Rachel, 07 Dec 2015